Prairie View Country Club & Estates at Lake Cochrane
It’s always about type and image when we talk about graphic design; and Prairie View was open to our ideas. Big bold headlines with a snarky new typeface. Rich vivid photography perfected to the pixel. It’s passion in every ounce of effort.
Prairie View needed a new site, and they wanted to reinforce their online message with print materials. A win-win for budgets, timelines and brand consistency.
The first order of business was their logo—fuel-injected with new our new typeface and ready for the world.
Keeping the golden rule of consistency in mind, we designed an elongated mailer that reinforced the letterbox imagery found online. For added cohesion we refined the logo slightly to tie in with the unique typeface choice for these (and all future) pieces.
When it comes to consistent messaging it’s always best to go with a single agency. This is just another example of how time and budget dollars can be saved by putting the same team on your print campaign and online advertising efforts.
