Coffee News of Sioux Falls
Stick with the brand, adjust for the medium. When Steve Herman with the Coffee News of Sioux Falls came to us for an updated Web site, we set out to make the online experience (and update-ability process) as easy and fun as the publication, which is delivered to restaurants, coffee shops and hotels so readers get a daily dose of good news and humor.
Give ‘em what they need, not just what they want. We added incentives for advertisers by placing their ads directly on every page of the site, showing no particular favoritism by displaying them all in random order. Locations link to local business Web sites, and the online “Readers’ Contest” is a great way to collect customer data for the future.
Create solutions. Everything on Steve’s new site is easy to update and expandable for the future. Now Steve can login, update his copy, create new pages and delete old ones all through the access of any Internet-equipped computer.
