February 1st, 2010 Add Your Comments “New Cornerstone”

South Dakota State University Foundation
Make it easy, make it prominent, and give donors a reason to come back — those were the goals in improving the online experience for the South Dakota State University Foundation.

The result: the new South Dakota State University Foundation site, a constantly updated site that gave donors a chance to see what’s new at South Dakota State University, including a feature slide show.

Combining a hint of nostalgia with the clean refinement of contemporary design and typography gives the Web site a tactile online presence. What’s more, we kept SDSU pride alive and well with a nice, refreshing approach to SDSU blue and gold.

Best of all, it was all done under pressure. A tight deadline (design wasn’t approved until less than a week before launch), a couple of pots of coffee and an all-nighter all contributed to a site that was built – from concept to completion – in under 24 hours.

Go Big, Go Blue, then go home and take a nap.