LodgeNet
Contacting hundreds of hotels – all of which are bombarded with proposals – probably doesn’t sound like the easiest thing to do. That’s when the THUD Factor comes in handy.
Also, that’s when fun ideas and great strategy reach their peak. Give ‘em something they’ll remember – something that literally thuds on their desk – and you’ll have their attention beyond the typical direct mail postcard.
Also, you get to experience project meetings that go something like this: “You mean we need to send 75 sets of jumper cables weekly for six weeks to hundreds of different addresses?”
(You know what? It worked!)
