Downtown Sioux Falls?
What is Downtown Sioux Falls? A little bit of everything, it seems – which can make it difficult to promote. Unless, of course, you can come up with the perfect idea.
So through research and focus groups – and a little bit of old fashioned brainstorming – we took Downtown’s mix of shopping, dining, entertainment and history to the next level by creating a full campaign (including print, radio, television and brand management) to promote the general feeling of Downtown Sioux Falls
Downtown is, in essence, the embodiment of Sioux Falls culture. At the same time, every corner, shop, street lamp, restaurant – everything, really – bubbles with uniqueness. In other words, Downtown Sioux Falls is Exactly Like Nothing Else.
