CiCi’s Pizza – Sioux Falls
CiCi’s Pizza is a national chain, with national advertising and national coverage. So how do you create a local message that corresponds with the national image without getting lost in the umbrella of corporate hierarchy?
HenkinSchultz stepped in to create a comprehensive e-marketing campaign to help raise awareness on a local level, while still staying true to the national brand.
First, we started by setting up a CiCi’s Sioux Falls Web landing page. Designed to feature the local menu, prices, offers and local fundraising work, CiCisPizzaSiouxFalls.com gives the local branch a home on the Web independent of the national site.
Using this site as a base, we were then able to begin promoting an e-newsletter (powered by HenkinSchultz Traffic) to drive traffic to the store through coupons and other great offers. The landing page facilitated e-mail capture and agreements, while HenkinSchultz Traffic collected e-mails and developed an automatic mailing list. Features include the VIP club and a birthday club.
