“Caring for Life”
Avera McKennan
The song – and the idea – that launched nearly a decade of heart-felt (and heart-string pulling) messaging for the region’s largest health care network.
What started as an internal care message quickly became the focus of Avera McKennan’s marketing for nearly a decade: the idea that the hospital wasn’t just providing health care, but also caring for life.
From here, Avera McKennan’s message of “caring for life” moved forward throughout the Avera network – though the actual words are never used, you still see Avera’s dedication to service, caring and advanced technology in everything we do to this day.
The song that launched a thousand campaigns, you could say.
