June 29th, 2010 Add Your Comments “Better Mileage, Lower Cost”

The Gas Stop
Our client wanted to promote its new product Flex 30, an optimal blend of ethanol and gas for Flex Fuel vehicles. The Gas Stop wanted to let environmentally conscious consumers know that Flex 30 would help them use less fuel while saving more money.

Through a partnership with Growth Energy, The Gas Stop offered Flex 30 at six Sioux Falls locations. Using a combination of billboards, radio, e-offers and social media, HenkinSchultz helped The Gas Stop tout Flex 30’s benefits, including better mileage and lower cost. We used the playful look and feel of The Gas Stop’s current marketing to create eye-catching ads that demonstrate how a change in fuel can help you be green and save green.