“Be You. Be Us. Be Northern.”
Northern State University
You don’t know until you go – that was the message of Northern State University, one of the state’s fastest-rising state schools.
Until you travel to Aberdeen, you’ll never quite be sure of what you’re missing. And let’s face it – you’ll be missing a lot.
That made the goal apparent: drive people to the beautiful Northern State University campus, and let them see what NSU has to offer firsthand. Did it work? It sure did – student visits were up, and so was everyone’s spirits. Of course, even better, we managed to give Northern State University a big-time looking television spot that promoted a freshness other state universities are trying to match.
