“bankON”
The First National Bank in Sioux Falls
Online banking got a lot easier with this campaign for The First National Bank in Sioux Falls. Young, edgy and – best of all – effective.
And in the meantime, increased interest in FNB helped raise awareness of core deposits – which is a fancy industry term for savings, checking and other basics. Because a young audience is a connected audience, and if you give ‘em the tools they want, they will respond with the patronage you need to grow.
All that needs to be done at that point is to produce effective advertising and marketing that lets people know what the tools are.
