Advantage Network
We partnered with Advantage to update a classic brand without completely ditching their previous look.
The goal was to develop an image that doesn’t clash with history, but doesn’t insult the technical sensibilities of today’s modern banking customer. So, without branching away from the traditional orange ATM kiosks, we were able to make Advantage look more like Awesome.
The result – an edgier look that better reflected Advantage’s technological advances and younger targets.
