A New More Versatile Name
Sioux Falls Specialty Hospital
The Sioux Falls Surgical Hospital offered much more than surgery, but its name didn’t reflect that. Plus, the public was confused about the hospital’s available services, and the look of marketing materials didn’t seem to make it clearer. That confusion prompted the hospital to reexamine its marketing.
A slight tweak to the name—Sioux Falls Specialty Hospital—encompassed all current services and gave the hospital leeway to add more specialties in the future. A new logo and color palette helped distinguish Sioux Falls Specialty Hospital from other providers and were used to create an integrated look, giving consistency to materials and signage across all specialties.