The Gas Stop
A new focus on an old favorite – hot dogs, taquitos and egg rolls on the roller grill. All for only 99¢. And to celebrate, we pulled out all the stops.
Through a multi-faceted campaign blast, we painted the town with taquitos and hot dogs. E-newsletters, print, radio, billboards, Facebook, online ads, Web and word of mouth – you name it, we were there, making mouths water and wreaking havoc on otherwise respectful lunch patrons.
After seeing it, you can’t help but want a 99-cent snack. And that was exactly the idea.
