HenkinSchultz

Avera Health
Reaching the thousands of healthcare providers who work for the Avera health system can be a challenge. That’s why Avera created the award-winning All of Us, a newsletter designed to appeal to healthcare providers and to inform them of the latest news at Avera. The marketing team at Avera writes the copy, and HenkinSchultz designs it.

We always thought All of Us was a pretty neat publication, but it was affirmed when All of Us was awarded a Silver Aster Award for Newsletter/Internal – Series in 2010. Thanks to the Marketing Health Today, which hands out the awards as a way to celebrate healthcare marketing professionals who demonstrate excellence in advertising.

The Gas Stop
What do people like more than a deal on fountain pop? Not much, it turns out! The Gas Stop offered any size of fountain pop for 89¢, all summer long. HenkinSchultz designed window clings, posters and pump toppers to advertise the special, and we heavily promoted the deal on The Gas Stop’s Facebook and Twitter pages. Generating lots of positive feedback on the social media sites, the promotion was popular with customers.

CiCi’s Pizza was looking for a way to increase its customer base through special e-mail offers. We used HenkinSchultz Traffic™, a full-service e-marketing program, to create a successful e-mail campaign for the pizza chain.

First, we worked with CiCi’s Pizza to build a list of customer e-mails through the landing page on CiCi’s Pizza’s website. In the meantime, we developed a suite of e-mail templates to feature different offers at the restaurant.

Using HenkinSchultz Traffic™, we are able to segment the e-mail addresses to tailor marketing to specific interest groups. Each e-mail targets a different audience, such as parents or coaches. Because the advertising is tailored to the readers’ needs, CiCi’s subscriber list has grown and open rates for the e-mails have remained consistently high.

When we talk about e-marketing and what it can do for you, we’re not just speculating. We know through experience what works and what doesn’t — after all, we market ourselves online.

One component of our e-marketing campaign is the HenkinSchultz E-Newsletter. The e-newsletter allows us to let our clients know about industry news that’s relevant to them. We’re able to directly communicate with an interested group of people about advertising campaigns, social media, services we offer and more.

And our e-newsletter isn’t all work and no play. Besides pushing the limits of html e-mail design, the HenkinSchultz E-Newsletter is an engaging publication that gives readers a look into the daily life of  people who work here (and who we think are pretty amazing, by the way).

The Gas Stop
Our client wanted to promote its new product Flex 30, an optimal blend of ethanol and gas for Flex Fuel vehicles. The Gas Stop wanted to let environmentally conscious consumers know that Flex 30 would help them use less fuel while saving more money. Read More